After a few weeks or so of seeing these ads everywhere, they began to grow on me (either that or I was being subliminally brainwashed).
My thought sequence went something like this:
"How stupid are these Be Stupid ads??"
"Those people in the ads sure do look like their having fun being stupid."
"...Maybe I should be stupid too?"
"I want Diesel Jeans."
"God damn, these ads are good."
|my favorite one ^|